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Tips for Creating Great Branding Photos for Social Media
Plan Your Content:
Develop a content strategy that describes what types of photos you need and how they will be used. Consider creating a shot list check here to ensure you capture all the key shots during your photoshoot.
Hire a Professional Photographer:
While smartphone cameras are improving, professional photographers have the expertise to produce exceptional shots. Look for photographers who specialize in branding and have a portfolio that aligns with your aesthetic.
Use Natural Light:
Natural light creates soft images that are generally more eye-catching than those taken with harsh artificial lighting.
Whenever possible, schedule photoshoots during the daytime to take advantage of ambient light.
Incorporate Your Brand Elements:
Include your brand’s colors, emblems, and other branding features in your photos to reinforce brand recognition.
This could be through backdrops, backgrounds, or website even the attire of the people in the photos.
Show Behind the Scenes:
Give your audience a behind-the-scenes look into the behind-the-scenes aspects of your company.
This can personalize your brand and build a closer relationship with your audience.
Edit for Consistency:
Post-production editing can improve your photos and ensure they have a consistent look. Use the same color adjustments, tone balancing, and framing to maintain visual coherence across your social media feed.
